50% of the Waterloo Real Estate Market Is Gone… And No One’s Talking About It - Video

50% of the real estate market is gone… and most people still aren’t paying attention.

In this Waterloo Region market update, Adam JD Martin sits down with Zack Brittain from @phippsbrittainrealestate to break down what’s actually happening on the ground as we move through 2026.

Sales volume is down over 50% compared to peak years, inventory remains elevated in certain segments, and confidence across buyers, sellers, and investors is still fragmented. But this isn’t a crash… it’s something more nuanced and potentially more dangerous if you don’t understand it.

They break down what’s really going on in the Waterloo Region real estate market, where things are slowing, where competition is coming back, and where opportunities are quietly opening up.

They cover:

✅ The shocking stat: over 50% less dollar volume in real estate compared to 2021
✅ Why the market feels slow even though activity is starting to return
✅ Housing starts hitting near 20-year lows and what that means long-term
✅ Why condo inventory is piling up (and why it’s struggling)
✅ Rental market shift: rising vacancy + softening rents
✅ What’s actually selling right now (and what’s sitting)
✅ Why properly priced homes are still getting multiple offers
✅ The biggest mistakes sellers are making in today’s market
✅ Investor opportunities: duplexes, value-add deals, and multi-unit properties
✅ Why this “balanced market” might be where the real money is made

Zack also shares real-time insights from active deals, including how investors are adjusting, where lenders are getting aggressive, and how to think about risk in a market that isn’t clearly up or down.

If you’re investing in Waterloo Region real estate, trying to time your next move, or just want to understand what’s actually happening beneath the headlines… this is a must-watch.

INVESTOR HOT LIST REGISTRATION: https://phippsbrittainrealestate.com/contact/ Select "Investing" in the drop down!

For more information on the Waterloo Region Real Estate market contact Zack Brittain via email at [email protected]

Check out more great content and Waterloo Market Updates with Zack Brittain & the Phipps Brittain Real Estate Team here - https://www.youtube.com/playlist?list=PLVKh4BMVJHMPH-2-ZaYC42-D7uuMYeBDy

Follow & Connect with the Phipps Brittain Real Estate Team:
YouTube - https://www.youtube.com/channel/UCWsS6pz6hoibP_txWm6wdfw
Instagram - https://www.instagram.com/phippsbrittainrealestate/
Facebook - https://www.facebook.com/phippsbrittainrealestate
Website - https://phippsbrittainrealestate.com/

Follow & Connect with Adam Martin:
Instagram - https://www.instagram.com/adamjdmartin/
Website - www.adamjdmartin.com

Follow The Canadian Real Estate Channel on Social Media:
Instagram - https://www.instagram.com/canada_rei/
Facebook - https://www.facebook.com/canadianrealestatechannel

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Who is Zack Brittain?

Zack Brittain was raised in Kitchener and started in real estate in 2016 after studying financing and economics at the University of Guelph. In 2018 Zack partnered with fellow realtor and longtime friend Matt Phipps to start selling and investing in real estate together as Phipps Brittain Real Estate. With experience in investment analysis, stock market portfolios, and previous exposure to real estate investing through family, the transition to real estate was natural.

Helping clients to purchase and sell real estate at a high level allows Zack to stay updated on market trends as well as opportunities. Zack and Matt at Phipps Brittain Real Estate help clients purchase and sell their homes as well as helping them to start and build their real estate portfolios. With a client-first approach, Zack and the team have grown their business and real estate portfolio every single year.

Starting with successful projects in duplex conversions and single family flips, Zack and his team have progressed into multi-unit investments and larger renovation projects in order to grow within the Waterloo Region real estate space. In the future, Zack and his team are focusing on new opportunities with garden suites, construction, larger multi-units and more!

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