Impact of music on SA's economy - Video

The past thirty years of democracy in South Africa have transformed the music landscape, giving rise to genres like Kwaito and Amapiano that now dominate global airwaves.
With international stars like Chris Brown expressing admiration for South African music, the question arises: how effectively are we branding ourselves and leveraging this cultural influence?
I am now joined by Lesley Mofokeng, RISA Communications Manager, to discuss the significance of music in this journey and its potential impact on our economy.

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