When a RED HOT lead calls your cell phone... - Video

In the world of sales, there is NO better feeling than a hot lead contacting you directly ????

This caller was responding to a direct mail piece we sent to him. By the fact he was ready to call and attempting to negotiate, he was a HIGHLY MOTIVATED seller

Usually in this situation, I would talk to the seller and get all the necessary information about the property before getting anywhere CLOSE to numbers… ????????

You can even see him present his number multiple times; I respectfully acknowledge the number and tried to move the conversation forward ????

But before I could even finish my questions, he invited me over to the property! This is another goldmine moment

Getting in-person with a seller DRASTICALLY improves the conversion rate. This is another HUGE indicator of the prospect’s motivation

So all in all this call in a huge win. Not a close, there’s certainly work to do, but an absolutely amazing call to fall into my lap ????
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David Choi is a real estate investor, entrepreneur, and private equity fund manager based in northern New Jersey.
As the CEO of Leverage Companies, David currently has over $60mm in assets under management and has taken over $100mm in small to mid cap multifamily projects full life cycle.

As founding member and partner of Brick City Capital, he has been a part of originating over $100mm in commercial financing annually, and he currently serves as an advisory board member and partner of The Da Silva Team, Newark's #1 real estate company. Prior to founding Leverage Companies, David worked for some of the largest Real Estate Private Equity companies in the country as a key member in acquiring and managing over $2 Billion AUM.

As a social media personality, David has accrued over 50,000,000 views on his content documenting his day to day in real estate investing and sales. As the founder and host of the Deals & Dollars media brand, he has given perspective and interviewed some of the top operators in the industry in order to bring valuable insight to investors across the country. In his spare time, David has founded Leverage Cares, a philanthropic company focused on bringing financial literacy to the city of Newark.

David graduated Cum Laude from Rutgers Business School with a degree in Finance with a concentration in Real Estate, where he now currently serves as a Professor teaching Real Estate Finance.