Calling out a $600,000 bluff to get the sale - Video

Sometimes people try to negotiate using faulty information… ????

In the world of acquisitions and real estate investing, people blow a LOT of hot air…

Unethical operators will give out poorly researched —or sometimes intentionally inflated offers — to get properties under contract...

And a month later they’ll come back to the seller looking for a price reduction, after stalling the seller’s ability to look elsewhere and wasting their time ????‍♂️

My offers are meticulously researched and underwritten. Which means that they’re more realistic and oftentimes LOWER than a number that the seller wants to hear…

But they’re real. And I stand by them. So when someone says they were “offered” a number significantly higher than mine, I always ask the same thing...

????️ “Then why didn’t you take it???”

They often immediately backtrack. The person never called back, or their lawyer advised against the sale…

They were hoping this would negotiate my offer up, but I know exactly how much I can pay and the value I offer to every seller.

This way I never get taken for a ride, and I can make sure that sellers don’t either. Whether or not we do a deal together ????

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David Choi is a real estate investor, entrepreneur, and private equity fund manager based in northern New Jersey.
As the CEO of Leverage Companies, David currently has over $60mm in assets under management and has taken over $100mm in small to mid cap multifamily projects full life cycle.

As founding member and partner of Brick City Capital, he has been a part of originating over $100mm in commercial financing annually, and he currently serves as an advisory board member and partner of The Da Silva Team, Newark's #1 real estate company. Prior to founding Leverage Companies, David worked for some of the largest Real Estate Private Equity companies in the country as a key member in acquiring and managing over $2 Billion AUM.

As a social media personality, David has accrued over 50,000,000 views on his content documenting his day to day in real estate investing and sales. As the founder and host of the Deals & Dollars media brand, he has given perspective and interviewed some of the top operators in the industry in order to bring valuable insight to investors across the country. In his spare time, David has founded Leverage Cares, a philanthropic company focused on bringing financial literacy to the city of Newark.

David graduated Cum Laude from Rutgers Business School with a degree in Finance with a concentration in Real Estate, where he now currently serves as a Professor teaching Real Estate Finance.