How to Negotiate a $600,000 Deal Over the Phone... - Video

The benefit of both buying AND selling means that it gives you the perspective to get better at BOTH ✌️

In this situation, I’m looking to dispose of a multifamily property…

This is a deal brought to me by a broker to tap into my investor pool, which means I’ll be splitting the profits ????

So when I deal with real estate investors looking to acquire the property, I can put myself into their shoes easily and use that knowledge to my advantage

Instead of beating around the bush, I’ll go as far as telling them exactly what I have it under contract for

Some negotiators would find this to be a point of weakness by revealing too much information, but in this situation I know that a fellow investor would appreciate the transparency and not try to push me below that threshold

At the end of the day, what works works. Finding your competitive edge is integral to building your business, and every day I’m thankful for the knowledge I’ve gained from being involved in multiple areas of real estate investing ????
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David Choi is a real estate investor, entrepreneur, and private equity fund manager based in northern New Jersey.
As the CEO of Leverage Companies, David currently has over $60mm in assets under management and has taken over $100mm in small to mid cap multifamily projects full life cycle.

As founding member and partner of Brick City Capital, he has been a part of originating over $100mm in commercial financing annually, and he currently serves as an advisory board member and partner of The Da Silva Team, Newark's #1 real estate company. Prior to founding Leverage Companies, David worked for some of the largest Real Estate Private Equity companies in the country as a key member in acquiring and managing over $2 Billion AUM.

As a social media personality, David has accrued over 50,000,000 views on his content documenting his day to day in real estate investing and sales. As the founder and host of the Deals & Dollars media brand, he has given perspective and interviewed some of the top operators in the industry in order to bring valuable insight to investors across the country. In his spare time, David has founded Leverage Cares, a philanthropic company focused on bringing financial literacy to the city of Newark.

David graduated Cum Laude from Rutgers Business School with a degree in Finance with a concentration in Real Estate, where he now currently serves as a Professor teaching Real Estate Finance.